9/6/2019

HUTSCHN at the premiere of Outdoor by ISPO

A premiere

The first edition of OutDoor by ISPO presented itself with an open, forward-looking hall concept, exciting theme worlds and 18 focus areas within the halls, as well as an extensive supporting programme and the top theme of sustainability. With a world first, OutDoor by ISPO 2019 in Munich creates the "outdoor of tomorrow".

New paths

New exhibitors and the new hall concept THE BORDERLANDS™ are to guide the eye along uncharted paths.

It was important for the organisation to convey a free perspective on the topic of 'being outdoors', so the topics 'hunting/nature observation', 'motorbikes', 'urban outdoor design' and 'just hanging out/swinging' received a lot of attention. Through the Makers at the Makers Bible stand, the topic could be discussed very competently.

Analogue nature

In THE BORDERLANDS™, traditional craft and aesthetics merge into fantasies and visions of the post-digital future - it is a place where humanity returns to analogue nature. At the invitation of the Makers Bible was also HUTSCHN part of modern outdoor life and style.

Facts about THE BORDERLANDS™

Video